Below are ways a website can help you save that company dollar.
1. Minimize the cost for customer service: Customers and clients will always have questions about your services or products. You could anticipate those questions and provide answers, your website will be more than happy to help out.
2. Reduce the load on your sales team: Your website can be your number one sales rep. Your site works 24/7/365 and does not need an expense account. You could provide online demonstrations that will help your customers and clients get full value of your product or service.
3. Reduce Marketing material budget: You no longer need to provide printed materials as long as you make a concentrated effort to drive ALL customer and client traffic to your website. Changes to printed material can get very costly, changes to a website take little time and money.
4. Advertise your business at a fraction of the cost: Your website can be promoted through search engines to help generate activity to your site. Compare the value of the different advertising venues below. Advertising prices vary according to geographic region but this is a good estimate.
Media, Consumer Access, Estimated Cost
- SEO Website, 24/7/365, $2000 and up
- Yellow Pages, 1 year, $2000 and up
- Daily Newspaper, 1 day, $1500 and up, Ad Size Varies
- Periodicals, 1 month, $3000 and up
- Radio, During Time Slot, $10,000 and up
- TV, During Time Slot, $25,000 and up
5. Save money on business expansion: The most complicated e-commerce website can be less expensive to set up and maintain than an actual brick and mortar store. By providing products on line your customer base is global and your site can be visited by anyone.
Did I say global, yeah global, have you thought about a website in a different language?
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1 comment:
I know that when Dell's website goes down, and it has just not recently. They can lose 1 million dollars / hour. Imagine the profit of spending, potential a little at first and seeing the benefits of additional traffic. We have entered into a new age and without a website I would find it difficult, if not impossible to compete with my competition. In fact I'm not even going to say my business name or the very people who want to take my customers away would get free marketing advice from me. Thank you KRZ!
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